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The funnel
Bar width scales to leads. Conversion shows stage-over-previous, then share of leads. When the badge reads ServiceTitan report, every stage describes the same jobs — those booked in the window — so it reads as a true funnel. In Estimate mode the stages sit on different date anchors and a stage can exceed the prior.
Trend
Leads & booked by created period, sold by sold period. The most recent bucket may be partial.
Funnel by branch
Click a header to sort, or a row to expand its full funnel (L→B, Ran, Sold, Ran→Sold). Parts add up to the total exactly.
| Branch | Leads | Booked | Opps | Cancel |
|---|
Campaign Performance — the source of the leads
Reflects the selected brand, period & location. Shows active, tagged campaigns only — untagged / deactivated-campaign volume is excluded here (it still counts in the funnel above).
| Campaign | Category | Leads | Booked | Opps | Cancel | Ran→Sold |
|---|